Apex Rides pop up, Seven Dials.

Working with Northbanks, Dunthorne Design was approached to create a high impact pop up that reflected the brands cheeky image. Very much an experiential design, the client wanted a multipurpose space that could offer trials on the bikes as well as a space for events.

Dunthorne Design designed the overall look and feel of the space along with all the elements, and furniture choice within it.

Each piece is modular to allow the space to be reconfigured depending on use, and as it’s a pop-up, the parts can be packed up and moved to a new location.

The client was keen to highlight the unique form of the bikes, so we painted the bike a custom colour and created a one off sculpture turning the bike into a piece of modern art window display. The response has been so good that a limited edition run of colours is now being considered.

SKILLS: Concept Design | Site Survey | 3D Visualisation | Pitching | Project Management | Artworking