Metalmorphosis,
Carnaby Street.

Instagram heaven.

Working with Northbanks, Metalmorphosis has been a legend in the piercing scene for over 30 years. When Topshop closed it’s doors they took the opportunity to open a flagship studio just off Carnaby Street.

Dunthorne Design created a concept using the M-Bolt logo mark to full effect, fulfilling the brief that the store should work an a social media level. The instagram worthy elements allow the clients to show off their new piercings whilst promoting the Metalmorphosis brand.

A challenging location, space was at a premium so every area was considered including the using the stairwell ceiling for a hanging sculpture, and wall mounted product displays.

SKILLS: Conceptual Design | 3D Visualisation | Fixture design | Artworking